What you now know about the issues list at least three


Charley and Iris met for a working lunch. "First thing you need to do," Charley told Iris when they met, "is gain some consensus from your higher management to fund a new position for a security analyst.

Then fill it by finding someone who knows the security skills but is primarily skilled in project management. Or find a strong security analyst and send them off for PM training."

"A good project manager can help the entire team learn how to manage all the security projects to keep you from getting overwhelmed with deadlines and deliverables," Charley said, smiling. "A good PM can make your operations proactive rather than reactive." "That sounds good," Iris replied. "What else do I need to know?"

Discussion

1. Based on your reading of the chapter and what you now know about the issues, list at least three other things Charley could recommend to Iris.

2. What do you think is the most important piece of advice Charley gave Iris? Why?

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Marketing Management: What you now know about the issues list at least three
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