Paper Homework: Marketing Consumer Behavior
This question includes 2 parts.
In the first part you need to a paper (4 pages), Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with minimum of 9 peer-reviewed in-text citation(s) and reference(s).
Paper 2 should be the continuation of your Paper 1. Therefore, you need to prepare and research the following information about Hofstede cultural dimensions (previously chosen by you for Paper1) and answer the following questions:
1. Explain Hofstede cultural framework application to international marketing and global branding?
2. Explain Hofstede cultural framework application to consumer behavior?
3. Provide some advantages and disadvantages of being influenced by cultural differences.
4. Based on your research and what you've learned from Hofstede cultural framework, suggest a possible dissertation topic?
This paper needs to include how useful your analysis is in terms of helping you understand Hofstede cultural dimensions application to international marketing strategy and consumer behavior. Do include an introduction as well a conclusion and a references page.
In the second part, it is a discussion question which related to the paper 2 posted above, which needs to be answered in a separate single page.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.