WRITTEN PROJECT: Use Marketing Plan Outline Case Study as an example
Turn in a type written Marketing Plan outline for your company to include:
1. Mission Statement - give actual statement and then describe who your company is and what they do better than anyone else
Comprehensive SWOT Analysis in writing - not a list but a solid analysis of both internal (S/W) and external (0/T) conditions.
3. Current Marketing Objectives of your company - current
4. Target Marketing Strategy - current
5. Marketing Mix usage (4 P's) - current
6. Instead of doing the Implementation, Evaluation and Control make a recommendation as to how the company should change what it is doing to become more competitive
VERBAL PRESENTATION - ALL TEAM MEMBERS -15 to 20 minutes total
1. Focus on what you do versus your specific competitor to narrow your focus while presenting
2. You can use any presentation format that you choose - PPT, Creative...
3. Mission Statement
a. State your MS and then tell us about your company as if we had never heard of it
4. Strengths and Opportunities
a. Tell us your strengths and opportunities only before the other team presents so they
don't have ammunition to use against you
5. Tell us the company's current marketing objective(s) in broad terms
6. Tell us the company's target market strategy
7. Tell us how the company uses the 4 P's in the Marketing Mix
8. This will end your initial presentation until after the other team presents their company
9. After the other team presents you will
a. Identify a substantial weakness of your competitor and challenge them to answer it
b. You will then be challenged by your competitor with one weakness that you must address
10. Class and Instructor may ask a question of either Team
11. Each Team will then cover their Weaknesses and Threats
12. Non presenting classmates will provide feedback on how you did and what Team won based on your presentation
13. Each Team Member will evaluate other teammates (your team only) on their contribution level during the project. This will affect Team member final points individually based on contribution