What you conclude about dominant forms of persuasive tactics


Problem

Make a log of all the commercials shown on one television channel during a sixhour period. Categorize each according to product category, and whether they are presented as drama or argument. Describe the types of messages used (e.g. twosided arguments), and keep track of the types of spokespeople (TV actors, famous people, animated characters). What can you conclude about the dominant forms of persuasive tactics currently employed by marketers?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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International Economics: What you conclude about dominant forms of persuasive tactics
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