Discussion Post
• What would you say is Thompson's SUBJECT in this essay? Is the subject sufficiently narrowed, in your estimation? Why, or why not?
• Who is Raymond Loewy, and why does Thompson call him "the father of industrial design"? What is industrial design?
• What is "MAYA" (par. 5)? the "mere-exposure effect"? "optimal newness"? What do these concepts have to do with each other?
• How would you summarize Thompson's THESIS? What makes things cool, and why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.