What would you recommend the firm do differently and why


Problem: Liquidity and Payout Policy

Answer the following questions as they relate to the firm you were assigned.

• Is the level of liquidity (cash, marketable securities, long-tern financial assets, and open lines of credit) being held by your firm appropriate given the risk factors you have outlined previously? If so, why? If not, why not? What should the firm do differently and why?

• Is the payout policy of the firm appropriate given the levels of liquidity being held by the firm and the risk factors you have outlined previously? If so, why If not, why not? What would you recommend the firm do differently and why?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: What would you recommend the firm do differently and why
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