Problem
Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one standard and non-standard problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.