What would you do to overcome these challenges
Discussions:
What do you see as the biggest challenges in conducting a brand audit?
What would you do to overcome these challenges? Start by mentioning only
1. As we move on in the week, you can add additional ones if no one else has done so.
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Examine the private enterprise systems, drivers of change on the system, ethic and social responsibilities of business, and the requirements for success
What is your process for assessing the risks
What are the benefits and drawbacks to advertising products within schools.What other facts would you need to make a decision
How does the marketing focus compare to the financial, or other types of focus.Find examples of senior executives
What do you see as the biggest challenges in conducting a brand audit.What would you do to overcome these challenges
Discuss Communication Expectations Discuss Communication Expectations
Briefly outline the 10 "mental locks" that can limit individual creativity. Give an example of a situation in which you subjected yourself
Discuss alternative marketing practices that could be ethical and help the schools to raise money
Techniques for identifying and mitigating risks
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