You are a member of either Target, Walmart, Giant or Safeway's BOD (Board of Directors), respectively, and you recognize the threat that Amazon poses to your established market share.
What would you do or put in place in your own company to compete against Amazon to slow them down, keep as much of your market share as possible, block them, etc. ? Please answer this in 200 words or more and with as much detail as possible. Try to hit all the aspects of strategy in your response.