Assignment: Fashion Merchandising
The parent Company is "Ivanna Valencia" and has a void in athleisure.
The target market is demanding more stay at home clothes with a modern feel
Students are to bring a new product or product line to market. It should be a "new division" of an existing Company. Consider that you are working for a retailer, designer or brand. You realize a "void" in the marketplace. What would this line look like? Made of? Priced? Manufactured? The new product line should be marketable, saleable & make sense for the "parent" Company. The project should include the following:
i. A merchandising calendar-reflecting the necessary tasks and duration of each.
ii. Market research -the competition, price points, voids in the marketplace, need for your product line.
iii. Color story & fabric story. Why your product line is "trend right"
iv. Attributes & features of your product line
v. Specification sheet-include at least one spec sheet ( flat with basic measurements)
vi. Cost sheet-include at least one cost sheet
vii. Sales & promotion strategies-how will this product line be launched? Advertised? Social media?
viii. Sourcing & manufacturing-where will the product be manufactured? Why? What issues might occur?
ix. Tech pack-A complete tech pack including a spec sheet, cost sheet, sketch, fabrication & trim information.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.