(Jim Jones). First, take a few minutes to think of at least four reasons why people willingly drank the Kool-Aid. You can use any resource you want (talk to other class members, use the internet, simply brainstorm, etc.). Second, think about one of those reasons and design a basic study that could test that notion. Think about an experimental group and a control group. What would the former get that the latter would not, and what would you look at in terms of responses from both groups?