What would happen to the profits of the alcohol industry if


Watch the documentary Deadly Persuasion. It is available online for streaming through the UMass library subscription to Kanopy.

As you answer the following questions consider why some drugs are illegal while others are legal.

How much does the tobacco industry spend advertising each year?

Why do they advertise so much?

To whom are they advertising?

What does psychology have to do with non-hallucinatory drugs like nicotine?

Who are the ‘pre-quitters'?

What is the liquor industry selling?

What would truth in advertising look like for tobacco and alcohol?

Do you think these sorts of ads effect the way we behave?

Do you spend more on alcohol than you do on books?

What would happen to the profits of the alcohol industry if Americans all drank according to the US federal definition of "drinking responsible"?

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