What would happen if you failed to gain a following


Problem

The following article Hustle and hype: the truth about the influence economy. Select someone that you consider an influencer already or someone from the following list of Social Media Influencers. Give us a background on the person. Find a list of sponsors and an idea of their net worth.

Is social media an effective way to make money? Should more of the growing population make it a goal to be an influencer? What would happen if you failed to gain a following? Also, what happens if the following turns against you?

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