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What would cause you to purchase something from competition

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Who is (/are) the biggest competitor(s) for your favorite brand and/or product? Why do you view them as competitors? What, if anything, would cause you to purchase something from the competition?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What would cause you to purchase something from competition

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