What would be the product strategy of bc bike race, Marketing Management

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What would be the product strategy of bc bike race

Assignment Task: What would be the Product Strategy of BC Bike Race for new product which is new bike race for 18 to 25 age group under below given headings?

Product strategy:

Type - good, service, idea etc.
Features - how will it be different from the competitors?
Branding Strategy
Identification - brand name, label and packaging
Production method/delivery of service

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