DISCUSSION POST
Brand Choices (some old brand names / some new brands):
o Casper Mattresses
o Airstream Trailers
o WOW Air
o Brooks Brothers
o John Deere
I. Describe your brand that you chose. What image do customers have of your brand?
II. If it is an older brand, how can you keep it relevant today? Discuss life cycle planning (renewal and revitalization strategies). If it is a new brand - what is your five year / ten year plan for this brand?
III. How do target customers perceive this brand image compared to that of the competition (brand positioning)?
IV. What would be the best positioning approach?
V. What new ‘disruptive idea' do you have to offer this brand - pretend you are the new brand manager, what experiential marketing approach might you use to make this brand be talked about again (an opportunity for press / PR). You will have to research experiential marketing on your own to add to this discussion.
VI. How could you integrate Christian values into the brand growth of this company?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.