1. Are hybrid electrical vehicles a radical innovation or an incremental innovation? Are they competence enhancing or competence destroying, and from whose perspective? How would you answer these questions for fuel cell vehicles?
2. What factors do you think influence the rate at which hybrid electric vehicles are adopted by consumers?
3. What would be the advantages or disadvantages of Honda and Toyota using the same engine standard?
4. Is Honda's strategy of producing a different engine standard than Toyota and not collaborating or licensing to other automakers a good one? What would you recommend?
5. Why do you think Honda is simultaneously developing hybrids, diesel, natural gas, and fuel cell cars? Should Honda pick one upon which to focus its efforts or is it important for Honda to pursue synergies ( and preserve its options) by developing and promoting multiple technologies?