Problem
• How are changes in technology changing the way you personally interact with distribution?
• Think about the number of applications and tools available to you right now that affect the way that goods and services are distributed to you. Downloads, online orders for food delivery, and the ability to summon a car to transport (distribute) ourselves are all examples of how technology is changing distribution.
• Historically, the consumer had to make greater effort, travel greater distances, and had fewer options simply because of limitations in distribution.
• Type about the kinds of things that are distributed to you. What would be different in your life, and in your buying and consumption habits, if these items could not reach you conveniently?