Project Assignment: Strategic Marketing
Based on the readings thus far in the book Fascinate by Sally Hogshead - How to make your brand impossible to resist - New York times best seller, pick a brand and reposition them in the market based on your findings in the book. I would recommend picking a brand that you feel would need some help getting customers to start to think about the brand again. Please provide your rationale as to why you think this is the correct approach for this particular brand.
See below for a project checklist. Brand Fascination Project Checklist:
o Repositioning of an existing brand, using 2 of the tactics for brand fascination, explain your rationale for your choices.
o What will your new marketing messaging be?
o Why do you think it will work?
o Would any of the marketing tactics of the existing brand change?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.