Answer the following questions about an advertising company you’d like to establish:
How large will the company be?
How many branches will it have?
What will be the company’s mission?
How will each branch relate to that mission?
What will the company’s primary business goals be?
What will clients need from your advertising company?
How many people will be on the executive team?
Who will be in charge of your advertising company’s accounts in all the branches?
Who will know about policies for accepting and assigning new accounts?
Who will know about the policies for collaborative work among account executives, art directors, graphic designers, and copywriters?