if you asked to write a financial outlook of a business and in it answer this question-What is the potential size of the market? How much are people willing to spend on your product/service?
What will it cost you to produce (Cost per unit)?
How much initial capital will be required to start the business? How long will it take you to break even?
If everything goes wrong, how much money will you lose?
Please make sure that you fully support the answers to these questions with reference to primary and secondary sources of information. Please note that where you are relying extensively on primary date you may be asked to provide evidence to support the data.