Homework: STRATEGIC MARKETING
Assessment Category 1
Length: 4,800 words
Written Homework / Report 1 on live strategic marketing activity or case study
Pay attention on the below Task Requirements:
For completing this Task successfully, you must attain and read carefully Amazon's information in relation to their marketing strategies.
For reaching information about Amazon, you may either have a direct search to Amazon's website or look for industry related information such as Amazon's press releases.
A strong homework submission must include the following:
1) Relevance
2) Good Portion of Knowledge
3) Consistent Analysis
4) Argument Structure
5) Critical Evaluation
6) Good Presentation
7) Reference to Literature
In order to complete this activity you need to consider the following:
1. Utilise academic research using literature from journals, books, etc.
2. Undertake a critical evaluation making effective use of evidence and sources
3. Present findings in an appropriate format (ensure that Harvard referencing is used)
Assessment Category 2
Length: 1,200 words
Written Homework / Self-reflective writing 1 - Critical Reflection on Case Study
Pay attention on the below Task Requirements:
For completing this Task successfully, you must summarize all the academic knowledge you receive from the module's content and professional benefits you received while critically analysing Amazon's case towards marketing strategies in the previous homework.
The indicators of a good reflection are:
1) It is personal to you.
2) It is clear how the learning relates to your role or prepares for a future role.
3) It outlines the content and method of the learning activity.
4) It describes how your knowledge, skills and attributes have developed as a result of the learning activity.
5) It identifies any further gaps or learning you did not cover and how you might fill these.
6) It describes how your current practice (sales relationship manager ) might change as a result.
You can approach your Self Reflective writing as per the four stages below:
1) What did I expect to learn?
2) What did I learn?
3) What will I do differently going forwards?
4) My actions and next steps.
A strong Homework Critical Reflection Requires addressing to the following issues:
1) High personal effectiveness:
2) Critical self-awareness,
3) Self-reflection and self-management;
4) Time management;
5) Sensitivity to diversity in people and different situations and
6) The ability to continue to learn through reflection on practice and experience.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.