Problem
In a meeting with stakeholders of an e-commerce website, different parties are discussing ways to increase conversion and sales on the online platforms. One member mentions the use of social proof elements to increase conversion. You are tasked to find out:
i. Whether using social proof mechanisms increases conversion.
ii. Whether users notice the social proof mechanisms
What will be your chosen method of testing either i or ii? Imagine you have access to all kinds of resources you need to complete these tasks.