What will be your action plan for the alternative, Marketing Management

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What will be your action plan for the alternative

Problem

Macy's Department Store Repositioning case study

Consider Macy's from 2005-2011 to answer the questions please

i. What alternatives do Macy's need to change parts of its strategy to remain competitive? (list the pro and cons)
ii. What will be your recommendation between the different alternatives that you give?
iii. What will be your action plan for this alternative?
iv. What will be your contingency plan?

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Marketing Management: What will be your action plan for the alternative

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