Problem
Premium Blue is a premium brand of rum which is being test marketed in the western United States. Given their distribution strategy the company expects that they will achieve an ACV of only 25%. Given the level of advertising support estimates are that 35% of consumers will be aware of the product, 75% of those who are aware will decide to make a trial purchase and 87% of those who try the product will be repeat buyers. The test market has a population of 11,090,000.
If trial purchasers buy one bottle (fifth) and repeat purchasers buy another two bottles in the first year, what will be the total number of bottles sold?