Problem
a. What are the major products by Coors? What are their markets shares in their respective markets, and what are the market growth rates? How much they are contributing to the revenues? Who represents the target market of Coors's products?
b. What were the revenues in recent years? What was the growth trend of the revenues in the recent years? What are the problems faced by Coors to increase its revenues?
c. What is the market growth rate of bottled water? What is the growth trend in the next 5-10 years? Who are the major players (companies) in bottled water market? What are their market shares? Are there any barriers to enter the bottled water market for Coors or any other companies? Are there opportunities for Coors?
d. If Coors want to increase its revenues by 50% in 5 years by entering the bottled water market, how much market share (in percentage) Coors should expect to build in the bottled water market? What would be the expected level of investments? [Bottled water is a general term. It includes plain, flavored, sparkling water etc.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.