Research Budweiser's Superbowl Ads over the past five years. What were the research challenges that Budweiser faced in creating a great Superbowl ad? What research techniques did the agency use, and what kinds did it choose not to use? Why do you think that it made the decisions it did, and do you agree with them? Do an “emotion” experiment with the Budweiser spot by identifying the emotions that you feel for each scene in the ad. Make an “emotion map” that can be tagged to each key scene.