Article - Starbucks Coffee Company : Transformation and Renewal By nancy F. Koehn,Kelly Mcnamara,Nora khan, Elizabeth Legris.
Starbucks Coffee Company: Transformation and Renewal case report, need answer 3 question. You will submit a 2-page (double space) analysis of the case.
Case Study Questions
What were the most important factors behind Starbucks decline in 2007 and 2008? How much of this did Schultz see in 2007? In 2008? Which factors were less obvious?
What were the most important aspects of Starbucks transformation? Why did these matter to the survival and transformation of the company?
How generalizable are such initiatives in the broader context of business turnarounds?
What do you think Schultz means when he says that Starbucks is "redefining the role of a for-profit company?" What do you make of Schultz's take on corporate responsibility, and its impact on the bottom line?