Assignment: OnePlus Case Analysis
Answer these questions in a Word Document. This should be 4 pages. If you cite the book, simply put (Lamb, Hair, & McDaniel, pg. XX) after the quote/paraphrase, and you don't need a source cited page.
a) What were the main factors accounting for the early success of OnePlus? Will these factors still be relevant as OnePlus moves into the mainstream/mass market?
b) Which persona(s) from Exhibit 8 do you think form the most likely segment(s) to target for OnePlus' expansion?
c) Given your choice of target persona(s), what positioning would you recommend? What should "Never Settle" stand for in the future for this target persona(s)/segment(s)?
d) For distribution channels and partners, should OnePlus stay online only or expand through physical retailers?
e) Assume you have a marketing communications budget of $5 million. Looking at Exhibit 11, recommend a communications plan. Which media channels should OnePlus emphasize?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- OnePlus.rar