Case Study: Managing Pibrex Russia
• The economic crisis in Russia affects all companies doing business in Russia and Pibrex Russia seemed to be overwhelming for Pibrex HQ to handle. What are the problems faced by Pibrex Russia and what should be done to rectify or migitate the problems
• What were the crisis management actions taken by Pibrex to address the problems? Do you think they were appropriate and if not, what else should be done?
• Should Pibrex just bail out and call it a day just like other investors or continue to fight it out? What recommendations should Elena Michailova submit to the Steering Committee to save the company? What should be the long term vision of Pibrex Russia, if any?
• Do you think she is a better person to lead the Pibrex KZ compared to Donaldson? Why
Please answer each question. use simple sentence and simple words.