What were some of the consequences of urbanization? Identify at least one of the “Big Four” individuals of the early Texas oil industry? Why were these oilmen important for higher education and sports in Texas?
Nonprofits often have a difficult time keeping their causes and profiles in the news, since the news agenda changes constantly. The American Humane Association (AHA) is one of the nation’s oldest nonprofits and recently engaged in strategic planning to revive its image and to meet a major communication challenge.
Research how and why the AHA refreshed its brand
Explain which theory played a part in the PR planning and implementation of its new campaign, and how it was applied.