Sustainability at IKEA Group - Case Study Questions
1. What was IKEA's growth strategy goal? And what would need to change in the market strategy?
2. What are the focus areas in IKEA's People & Planet Positive Strategy? Any evidence of success in meeting some of the goals?
3. What were IKEA's sustainability concerns regarding wood?
4. How is VF Brands Third Way and IKEA's IWAY similar? Different?
5. IWAY Forestry Standard prohibits sourcing wood under several situations. It also calls out conditions that "wood would qualify as coming from more sustainable sources". Is IKEA using the FSC standard as a way to reach the goal while making great profits?(Review Exhibit 9).
6. As stated in the case, what are the risks, potential profit, tradeoffs or synergies for the options?
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Option 1-Own More Forests
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Option 2-Higher Sourcing Targets
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Option 3- Use More Particleboard
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Option 4-Use More Recycled Wood
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Risks?
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Potential Profit?
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Growth?
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Tradeoffs ?
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Synergies?
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7. Spend some time on the IKEA website looking at the People & Planet page. In your opinion, can an ‘ambitious growth plan' coincide with sustainability?