What were hhcs motives for expanding its brand portfolio, Operation Management

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What were hhcs motives for expanding its brand portfolio

1. What were HHC’s motives for expanding its brand portfolio?

2. What are HHC’s motives in choosing an internationalization strategy for its low-cost category Hyatt Place brand?

3. What Modes of Entry might HHC Use in its new brand internationalization? Why?

4. How can the leadership of HHC pursue new international opportunities for its Hyatt Place brand while maintaining its own premium brand? What options are available? What would you recommend? A SWOT analysis should be done to help you here.

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