What were disruptors that made company arrive at decision, Other Management

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What were disruptors that made company arrive at decision

Assignment task: Encyclopedia Britanica's President On Killing Off a 244-Year-Old Product By: Jorge Cruz.

Based on the case facts and additional research, answer the question below:

1. Would you consider Encyclopedia Britannica's decision to discontinue printing hardbound volumes an innovative choice? Why or why not?

2. What were the disruptors that made the company arrive at this decision? Research if necessary.

3. Do you think people will still use Encyclopedia Britannica even if it is not hardbound anymore? Provide points that prove people would prefer Encyclopedia Britannica over Wikipedia and other websites or the other way around.

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