Assignment
Using the Internet, find ONE example of ONE of the following strategies for entering foreign markets that you believe is an excellent example of the SUCCESSFUL implementation of the strategy and ONE example of ONE of the following strategies for entering foreign markets that you believe is an excellent example of the UNSUCCESSFUL implementation of the strategy.
• Multinational
• Joint Venture
• Contract Manufacturing
• Franchising
• Licensing
1. In your initial discussion post (150 - 175 words) share your SUCCESSFUL and UNSUCCESSFUL examples! In addition to listing your example of EACH, provide the following information
2.
1. Why do you believe that the company/organization chose the entry strategies they did?
2. What went right with the SUCCESSFUL one and what went wrong with the UNSUCCESSFUL one?
3. What can other companies looking to enter a global market learn from these two examples?