Assignment
Answer the following five questions at the conclusion of the simulation (but I suggest you keep track of decision specifics during the simulation run). Please leave the numbered questions intact with your answers and answer each part thoroughly.
1. A) What was your firm's overall strategy from the beginning? B) Did your strategy change during the simulation?
2. A) Going forward, what is the single major strength of the firm that new management could leverage? B) What single weakness should be corrected?
3. Explain the importance of managing each of the four parts of the marketing mix. Reference the way you specifically used each during your run in the simulation. Please label each section E.g. Product Strategies. Promotional tactics, etc.
4. Is there any area of marketing you wish you had concentrated on more? Why?
5. What were the learning opportunities for you in this simulation?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.