Assignment Task: What was wrong with the research?
Social Research is used to: justify behavior (the majority of people think it is acceptable to...), sell soapsuds (by a two to one margin...) explain road rage (two many sugar donuts for breakfast leads to...), and finally to understand why teenage pregnancy has become so rampant in our society.
It should be understood that just because a person conducts a research project, they would not always arrive at the proper conclusion. A few years ago a leading soft drink company was losing its percentage of cola sales to a competitor. To counteract this the company conducted taste tests and asked people all across the country, "Would you prefer a sweeter cola?" 85% of those who took the taste test preferred the sweeter cola. This company immediately spent millions of dollars to introduce the new sweeter cola. A raging success? Hardly. The product was a big flop! But why? 85% of the people who took the taste test said they preferred the sweeter cola