Assignment: Introduction to Relational Database Technologies and Their Support of Corporate Strategy
Text Book: Information Systems Today: Managing the Digital World, Joseph Valacich and Christoph Schneider, 8th Edition.
Chapter 2, Corporate Strategy and its impact on IS&T.
Research the use of relational databases in social media marketing by using these resources.
• Hoffman, Fodor. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review. Fall 2010.
• Lynda. How Relational Databases Work. (YouTube Video)
• Comment upon a recent social media campaign which you have experienced, personally.
1) What was the subject of the campaign, and by whom?
2) What venue did the campaign use (instagram, facebook, google ads, etc)
3) What language, messaging, or other communication techniques did it use? Why, do you believe, did this marketing communication arrive in your online experience, or be shown to you?
4) What data did it attempt to collect from you?
5) What actions did it prompt you to take, or how did it try to compel you to act, in relation to the brand?
6) How impactful was the campaign, in compelling you, as a consumer, to act?
7) Did the marketer learn more about the demographic it targeted? If so, how, or why not?
8) Assume the campaign targeted several groups, and how did it spur them to respond. How did it measure its impact?
9) Did you observe any advertising technology, used by the campaign? What tools did the campaign appear to use, to analyze the viewer?
10) Research the concept of relational database schema. What would the database schema look like, for this project?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.