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What was the response of consumers and competitors to best

Question: What factors affected the behaviors of Best Buy's customers? What examples of the five-stage model of consumer decision-making suggested by Kotler and Keller (2012) can you find in the case?

- What was the response of consumers and competitors to Best Buy's angel and devil classifications and its customer-centricity approach?

- If you worked for a Best Buy competitor, would you suggest this marketing approach for your organization?

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Management Theories: What was the response of consumers and competitors to best

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