Problem
A. What was the purpose/objective of the research and the steps followed by the author(s) to conduct the research (BRIEFLY describe the methodology, such as quantitative, qualitative, mixed, or conceptual)
B. What are the major finding and conclusions of the research presented by the author(s).
C. What you found as most relevant, useful for marketing managers, business owners, and/or employees involved in marketing goods or services for international customers.