Assignment task: Select the most appropriate option from those given below. Secondary research, focus group discussions and in-depth interviews were conducted as part of the exploratory research in the Fruitzone case study. What was the immediate purpose of the exploratory research?
a. To decide whether to launch sugarcane juice or not
b. To understand the percentage of consumers who would be willing to buy sugarcane juice
c. To understand the price that consumers are willing to pay for sugarcane juice
d. To gather the insights required to create a detailed questionnaire