Case Study: Euro Disney
The entrepreneurial process can be very rewarding for entrepreneurs as well as for customers and investors. Entrepreneurs and investors of successful ventures have the possibility of large financial rewards, while customers are set to receive the benefits of a new product or service.
However, the entrepreneurial process also includes the possibility of failure, especially in foreign markets. The case study that you will review this week is about an organization that practiced corporate entrepreneurship abroad and failed with its new venture.
To complete the Assignment:
Read the case study, "Euro Disney: Bungling a Successful Format," paying particular attention to the elements of the case regarding the organization's research and decision-making processes.
Write a 300-word response to the following questions:
What was the fundamental flaw in the Euro Disney development process? Were there other root causes of the failure of the venture? How would you compare the Euro Disney fiasco with Disney's domestic and/or other foreign entrepreneurial efforts?