Assignment:
Case study: Spotify by Anita elberse and Alexandre De Peyffer
Questions
1. What was the counter offer made by Taylor Swift and Big Machine Record's?
2. What were the three record labels that dominated the record industry?
3. Explain how labels traditionally worked with artists.
4. What was Napster? Give details.
5. Summarize American's consumptions of music online in the early 2000s.
6. List all the examples of music streaming services. What are the pro's and con's of each? (Example: The pro's and con's of Pandora)
7. In your own words, explain Spotify's two-tier business model.
8. In your own words, explain Spotify's revenue sharing business model.
9. What is the role of Spotify's Label Relations team?
10. What is the role of Spotify's Artist Services team?
11. What is the role of Spotify's Artist Marketing team?
12. Why did Spotify deny Big Machine Record's request? (i.e., what are Spotify's policiesthat did not agree with Big Machine Record's request?)
Case Study Scenario
You are an employee of Spotify, where you work on the Artist Services team. An artist that youare currently working with has sent you the following email. You need to respond to the emailexplaining the situation to the artist. Your response will also need to be persuasive in order tosign the artist to a Spotify contract. To be persuasive you should include (not in this order)examples of successful Spotify artists and why they were successful; an explanation of Spotify'sbusiness models and how the artist will earn revenue; select four different "Exhibits" to supportyour argument; and any other information that will be helpful for the artist to know.