What was the biggest obstacle coca-cola encountered in india, Marketing Management

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What was the biggest obstacle coca-cola encountered in india

Problem

According to the analysis of coca cola case in India

1) Why does Coca-Cola insist so much on the Indian market? What is the appeal of this country?

2) Which macro-environmental factors are favorable for Coca-Cola and which are not?

3) What was the biggest obstacle Coca-Cola encountered in India?

4) How have Coca-Cola's problems in India affected its image?

5) What were the courses of action taken by the company to improve its image in the Indian market?

6) What recommendations would you give to the Coca-Cola company to successfully carry out its marketing strategies to the Indian market?

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