Homework
Length: 5 pages.
Uber and its competitive entry into the Chinese market (PFA). We once again visit the country of China, this time to look at the transportation ride-sharing sector of the market. Reflecting on this week's content focusing on ethical leadership, strategy, and alliances, develop an essay responding to the following questions.
I. Why did Uber want to expand into China and what was so appealing about the Chinese market?
II. What advantages did Didi have to help it win its competitive battle with Uber?
III. What are the pros and cons of the merger between Didi and Uber China, comparing and contrasting their different expansion strategies and tactics while taking into consideration ethical leadership and alliances?
IV. Assume you have been hired by Didi to evaluate Uber's leadership team and the company culture they foster. Include in your evaluation the strengths of the Uber management team as well as the weaknesses that Didi could capitalize on in order to make Didi's company more appealing to customers.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.