1. During 2016, Skechers U.S.A., Inc. had Sales of $3,563.3 million, Gross profit of $1,634.6 million and Selling, general, and administrative expenses of $1,278.0 million.
What was Skechers’ Cost of sales for 2016?
2. Imagine you are a CEO of a large company. Provide two examples of the manner in which you would incorporate a price analysis in your company. Predict the important ways in which your use of price analysis would lead to financial success for the whole company.