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What was gassner original strategy for bmg-i

Task:

Harvard Business Case:
9-494-055
October 20, 1995

Rudi Gassner and the Executive Committee of BMG International (A)

Question 1. What was Gassner's original strategy for BMG-I? Why did he change it?

Question 2. How does the change affect the various divisions of BMG-I?

Question 3. How would you evaluate Gassner as a leader?

Question 4. Is the Executive Committee Meeting (ECM) working? Why or why not?

Question 5. What should Gassner do about the bonus issue?

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