Assignment
o What was Chipotle's Big Idea?
o Do you think the big idea was connected to market research about the food preferences and eating habits of consumers?
o In what ways was marketing and public relations integrated in this campaign?
o If yes, what was the news hook? Be specific. Think of things that have appeared in the news that might relate to this campaign.
o What went wrong? What principles of Issues Management or Crisis Management weren't followed?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.