1. What value is added to the firm’s strategic formulation with a Competitive Profile Matrix (CPM)? What about the External Factor Evaluation (EFE) matrix?
2. Suppose you wish to examine the financial picture of a particular industry. What kind of information are you likely to find, and how valuable do you feel it is?
3. With a college business degree in hand, you are headed for a job in the family business. List 5 fears or emotional resistance to joining the firm.