Question: How would you define 'quality' in the context of your company or a company you know well? What value does the concept of quality have for the company? Justify your answer by giving practical examples.
In addition to your readings, use the article below to answer the following question.
Yong, J. & Wilkinson, A. (2002) The long and winding road: The evolution of quality management. Total Quality Management, Vol. 13, No.1 pp. 101- 121.